“AFFECTIVE OR EFFECTIVE?”

There is a commercial which promotes buying more Colt 45 drinks to get a chance to win a date with 

Christine Reyes. In the last part of the commercial, there were guys crowding outside her door, and 

when she opened it, she was wearing something enough to just cover her private parts. There is another 

version of the commercial where she was lying down and a man was rubbing or massaging her when she 

was wearing a bikini. It caught my attention not because the commercial was interesting or inviting, but 

because I found it distracting and inappropriate.

I believe that you should respect yourself.

Being almost 

naked worldwide is one way of inviting people, specially men to disrespect you. I have nothing against 

women or girls wearing bikinis but, I think the idea of the commercial is not right. It defeats the purpose 

of having self-respect.